Privacy Policy

ACR Construction ("we," "us," or "our") operates the website acrconstruction.ca (the "Site"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and what rights you have regarding your information.

We operate under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta's Personal Information Protection Act (PIPA). If you have any questions or concerns about this policy, please contact us at the details provided at the end of this document.

1. What Information We Collect

Information You Provide Directly

When you submit a quote request through our website, we collect:

• Your name
• Your phone number
• Your email address
• The type of service you are inquiring about
• A description of your project
• Your preferred contact method and time
• Your property address (optional, only if you choose to provide it)

We collect this information solely to respond to your quote request and follow up about your project.

Information Collected Automatically

When you visit our Site, certain information is collected automatically through cookies and similar tracking technologies, including:

• Your IP address (approximate location at city level)
• Browser type and version
• Operating system
• Pages visited and time spent on each page
• How you arrived at our Site (e.g., search engine, direct link)
• Date and time of your visit

This information is collected through Google Analytics 4 and is used only to understand how visitors use our website so we can improve it.

2. How We Use Your Information

We use the information we collect to:

• Respond to your quote request and contact you about your project
• Follow up on inquiries you have submitted
• Understand how our website is being used so we can improve it
• Ensure the technical functionality and security of our Site

We do not:

• Sell your personal information to any third party
• Use your information for advertising profiling beyond our own website analytics
• Share your information with other businesses for their marketing purposes
• Send unsolicited marketing emails or calls

3. Legal Basis for Collection (PIPEDA / Alberta PIPA)

Under PIPEDA and Alberta PIPA, we collect personal information only for purposes a reasonable person would consider appropriate in the circumstances. The purposes for which we collect your information are:

• Quote requests: We collect your contact information and project details to fulfill your request for a quote. By submitting the form, you consent to us contacting you about your project.
• Website analytics: We collect anonymized usage data through Google Analytics 4 to improve our website. This is collected with your consent via the cookie banner displayed when you first visit the Site.

You may withdraw consent at any time by contacting us (see Section 9). Withdrawing consent for quote-request communications means we will not be able to follow up on your inquiry.

4. Third-Party Services

Our Site uses the following third-party services that may collect or process your data under their own privacy policies:

Formspree
We use Formspree to process quote request form submissions. When you submit a form, your data is transmitted to Formspree's servers before being forwarded to us.
Privacy Policy: formspree.io/legal/privacy-policy

Google Analytics 4
We use Google Analytics 4 to understand how visitors use our Site. Google Analytics uses cookies to collect anonymized data about page views, session duration, and traffic sources. Your IP address is anonymized by default in GA4.
Privacy Policy: policies.google.com/privacy
Opt-out: tools.google.com/dlpage/gaoptout

Google Maps
Our Site includes a Google Maps embed to display our service area. When you interact with the embedded map, Google may collect your IP address and usage data.
Privacy Policy: policies.google.com/privacy

Vercel
Our Site is hosted on Vercel's infrastructure. Vercel collects standard server log data as part of normal web hosting operations.
Privacy Policy: vercel.com/legal/privacy-policy

5. Cookies

Our Site uses the following types of cookies:

• Analytics cookies — Track page visits and usage patterns (Google Analytics 4)
• Functional cookies — Remember your cookie consent choice (this website)
• Maps cookies — Enable Google Maps functionality (Google)

When you first visit our Site, a cookie consent banner will appear. You may accept all cookies or decline analytics and maps cookies. If you decline, we will not load Google Analytics or Google Maps on your visit.

You can also control cookies through your browser settings. For more information on managing cookies, visit allaboutcookies.org.

6. Data Retention

• Quote request data: Retained for as long as necessary to respond to your inquiry and for a reasonable period thereafter.
• Analytics data: Google Analytics retains event data for 14 months by default.
• Server logs: Vercel retains standard access logs in accordance with their data retention policy.

7. Data Transfers Outside Canada

Google Analytics and Google Maps are operated by Google LLC, headquartered in the United States. When your data is processed by these services, it may be transferred to and stored on servers outside Canada. By accepting analytics cookies on our Site, you consent to this transfer.

8. Your Rights Under PIPEDA and Alberta PIPA

As a resident of Alberta or Canada, you have the right to:

• Know what personal information we hold about you
• Access your personal information by making a written request to us
• Correct inaccurate personal information we hold about you
• Withdraw consent for the collection, use, or disclosure of your personal information
• File a complaint with the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner of Alberta

9. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

ACR Construction
Edmonton, Alberta T5P 1T1
Phone: (780) 233-6644
Website: acrconstruction.ca

We will respond to privacy-related requests within 30 days, as required under Alberta PIPA.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of our Site after any changes constitutes your acceptance of the updated policy.